The Dior Maison Medallion Chair
Salone del Mobile
This September during Salone del Mobile, in Milan, Pierre Yovanovitch was one of seventeen artists tapped by Dior Maison to reinterpret one of its iconic emblems: the medallion chair. A symbol of Louis XVI style that Christian Dior chose as soon as he founded his House, in order to seat guests at his fashion shows in a “sober, simple and above all classic and Parisian” décor, as he recounted in his memoirs. For the design of the chair, Yovanovitch reimagined the piece as a pair, as if the Medallion Chair was split in two. Almost as if the set belonged to Madame and Monsieur Dior, whose preferences differ. He utilized thick, rough, textured steel to bring the chair out of its historic context, giving it a contemporary and somewhat ‘rebellious’ aesthetic. For the upholstery, Yovanovitch incorporated the Dior monogram from the 70’s and reimagined it in different colors and embroidery. For this, we collaborated with la maison Vermont who are deeply talented. An unprecedented and pluralistic collaboration, a reflection of the House’s timeless modernity that reinvents the Dior dream and lets it live on.